Monica Hemingway

Engagement Without Strategy is Pointless

I read a blog post by Seth Godin last week that had me shaking my head and thinking “He’s wrong!”. Now normally I totally agree with Seth – he focuses on getting things done, being yourself, telling stories, and all the good things that help grow your business. But, this time, I don’t agree… Here’s what got me so riled up: "And then the internet comes along and it's mysterious and suddenly we need an email strategy and a … [Read More...]

The Perils of Perfectionism

Have you ever held back from implementing a new idea, publishing a blog post, or updating your website because it’s not quite perfect? I know I have. And I’ve regretted it. I had an interesting conversation with a client yesterday about why his blog hasn’t been updated in four months. He told me that he has half a dozen draft posts already written, but none are “good enough to publish.” So, while he polishes each draft to … [Read More...]

How To Get People To Open Your Emails

Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to open your emails? If you’ve been following this 5-part series on email lists, you’ll know that building trust is a critical first step in … [Read More...]

Reach New Readers: Stop Preaching to the Choir

How do you reach new readers, subscribers, buyers, or customers? Think about it – the people visiting your website, following you on Twitter, or subscribing to your blog already know you. They’re familiar with your brand, your products or services, and what you have to say. Those aren’t the people you’re trying to attract. Instead, you need to get your story out there in multiple formats and and through as many channels as possible so … [Read More...]

Gaining Insights Into Your Web Traffic

Where do most of your customers come from? If you're like most companies, you're starting to do more business over the internet and web buyers are becoming a larger part of your revenue stream. Whether you're selling services (design, consulting) or products (equipment, plants), internet sales should be a part of how you do business. But how do you best market to this online audience? Not all web-based buyers are created equal. They'll … [Read More...]

Featured Bottom Left

This is a widgeted area which is called Featured Bottom Left. It is using the Genesis - Featured Posts widget to display what you see on the Magazine child theme demo site. To get started, log into your WordPress dashboard, and then go to the Appearance > Widgets screen. There you can drag the Genesis - Featured Posts widget into the Featured Bottom Left widget area on the right hand side. To get the image to display, simply upload an image through the media uploader on the edit page screen and publish your page. The Featured Posts widget will know to display the post image as long as you select that option in the widget interface.

Featured Bottom Right

This is a widgeted area which is called Featured Bottom Right. It is using the Genesis - Featured Posts widget to display what you see on the Magazine child theme demo site. To get started, log into your WordPress dashboard, and then go to the Appearance > Widgets screen. There you can drag the Genesis - Featured Posts widget into the Featured Bototm Right widget area on the right hand side. To get the image to display, simply upload an image through the media uploader on the edit page screen and publish your page. The Featured Posts widget will know to display the post image as long as you select that option in the widget interface.