Bring in More Business with a Profitable Online Presence

Join the other smart green industry business owners who've learned how to use the internet to get more customers for less money. 

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Emails That Bring In Business

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MONICA HEMINGWAY

Specializing in the Green Industry

  • Award-Winning Digital Strategist
  • Industrial Psychologist
  • Arborist & Horticulturist
  • Speaker
  • Teacher

An unusual combination

Here's why it works >>

Matt Bartelme, Barts Tree Service

“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”

Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia

FROM THE BLOG

Thought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips

Guest Bloggers: How to Build Content and Traffic Through Guest Posts

Writing great content week in and week out can be exhausting. And if you let it slip, even just a little, your blog readership can practically vanish overnight. So how do you keep it going? How do you find new and interesting things to say? Where do you find the energy to write awesome posts…

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7 Best Reasons to Include Video on Your Website

Have you ever opened a website and been blasted with loud music and a splashy video that immediately starts playing? Yeah, me too – and I hate it. That’s most definitely NOT the kind of video I’m talking about here. Video can be a huge plus when used properly. But, as with any other digital…

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man looking at website designs

8 Essential Pieces of Content Every Website Must Have

It seems so simple – take your company brochure, add a few photos and some cool design, put it online using WordPress and voila, a website!

But wait just a minute. Is that really all there is to it? Will that help you get found online, answer questions that potential customers may have, educate them, and convert them into real, paying customers? Nope. Not a chance.

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How To Stand Out in a Crowded Niche

Last week I took a vacation to Sedona, AZ with my sister. We hiked all over the red rocks, browsed through the many crystal shops, ate at some terrific restaurants, went horseback riding, and took a tour with one of Sedona’s most visible brands – Pink Jeep Tours. I have to admit that we didn’t…

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Talk about your customers, not about you

I Don’t Want to Hear About You – Talk About ME!

How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…

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Are Blogs and Social Media Dead?

Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

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QUICK READS

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

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Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

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Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

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Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

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Google+ Is Shutting Down August 2019 

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

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Instagram: Should You Use It For Your Business?

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

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The Goal of SEO is NOT to Rank #1

A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!

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"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."

Karen Chapman, Le Jardinet

Karen Chapman, Le Jardinet

Featured Speaker or Author For ...

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