Business Visionary Award
National Association of Women Business Owners
The Business Visionary Award recognizes a female business owner who has taken an innovative and “visionary” approach to building a successful company. It was awarded on the basis of my application of psychological principles (putting that Ph.D. to good use!) to the world of digital strategy, and focus on an underserved niche market (the green industry tends to lag other industries in using and benefiting from the many tools, tactics and strategies available through the internet).
Professional Communications Award
Tree Care Industry Association
I’m pleased to announce that one of my clients, Barts Tree Service, has received a 2015 Professional Communications Award from the Tree Care Industry Association (TCIA). This award honors marketing and communication excellence within the tree care industry.
We worked together to build the Barts Tree Service online presence in a way that reflected owner Matt Bartelme’s values and business goals. Over the past year, we’ve grown his website traffic exponentially through organic search, resulting in a huge increase in requests for an estimate and a surge in customers. Due to his organic placement on the first page of Google search results and repeat business from email marketing, Matt has been able to significantly reduce his advertising spend, including Google AdWords, and now has a lower customer acquisition cost. Barts Tree Service is now perfectly positioned as the go-to tree care provider in the Danbury, CT area.
TCIA evaluated each entry on the overall website appearance, content quality, adherence to American National Standards Institute and Occupational Safety and Health Administration standards, and its success in achieving the company’s marketing and communications goals.
To learn more about TCIA’s Professional Communications Award program, visit TCIA.org.