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Awards

2018 TCIA Professional Communications AwardProfessional Communications Award

Tree Care Industry Association

December 2018

This marks the third time one of my clients has won the Professional Communications Award from the Tree Care Industry Association (TCIA)! The award is given to a company (or companies) whose website is chosen by a panel of judges based on appearance, content quality, adherence to American National Standards Institute and Occupational Safety and Health Administration standards, and its success in achieving the company’s marketing and communications goals.

Organic Plant Care LLC  in Frenchtown, NJ had an existing website that wasn’t performing well. I completely repositioned it, reworked all of the content, (re)wrote everything for the last 2 years and redesigned it from the ground up. I added new functionality, including pop-ups, Google Ads landing pages, “request an estimate” forms, an online customer portal and more. By continuously improving on-page SEO and writing new content, I increased targeted organic traffic by 92% while reducing the percentage of visitors from outside OPC’s service area. After revamping the site architecture, valuable content is easily found by visitors and they spend more time on the site reading content before contacting the company.

To learn more about TCIA’s Professional Communications Award program, visit TCIA.org.

Monica receiving 2017 TCIA Professional Communications Award

Professional Communications Award

Tree Care Industry Association

December 2017

I’m pleased to announce that one of my clients, Arbor Experts in Dayton, OH, has received a 2017 Professional Communications Award from the Tree Care Industry Association (TCIA) for the website I built them.  This award honors marketing and communication excellence within the tree care industry.

Arbor Experts came to me with an old, outdated website that wasn’t bringing in business, a languishing Facebook page and no other online presence. I built everything from scratch, including a new website, all new content (including a blog), an updated Facebook page and a monthly email newsletter. I also created a series of educational videos and built a new YouTube channel as part of our Build Your Brand service.

Comparing the 4-month period after I completed the project against the same 4-month period the year before (with their previous website) shows a 31% increase in unique website visitors, with a 127% increase in the greater Dayton area (i.e., a much larger proportion of website visitors are within their service area). Organic traffic increased 54.8% and now comprises over half of total website traffic, while direct traffic stayed constant and the proportion of traffic received through paid ads fell by 9.2%. Overall, Arbor Experts is paying less for more (and more targeted) traffic.

TCIA evaluated each entry on the overall website appearance, content quality, adherence to American National Standards Institute and Occupational Safety and Health Administration standards, and its success in achieving the company’s marketing and communications goals.

As the judges said, the Arbor Experts website won the award because of “its clean design and the quality of content”.

To learn more about TCIA’s Professional Communications Award program, visit TCIA.org.

 

NAWBO Business Visionary Award

Business Visionary Award

National Association of Women Business Owners

July 2016

The Business Visionary Award recognizes a female business owner who has taken an innovative and “visionary” approach to building a successful company. It was awarded on the basis of my application of psychological principles (putting that Ph.D. to good use!) to the world of digital strategy, and focus on an underserved niche market (the green industry tends to lag other industries in using and benefiting from the many tools, tactics and strategies available through the internet).

 

Professional Communications Award

Tree Care Industry Association

December 2015

I’m pleased to announce that one of my clients, Barts Tree Service, has received a 2015 Professional Communications Award from the Tree Care Industry Association (TCIA).  This award honors marketing and communication excellence within the tree care industry.

TCIA Professional Communications Award winner 2015

We worked together to build the Barts Tree Service online presence in a way that reflected owner Matt Bartelme’s values and business goals. Over the past year, we’ve grown his website traffic exponentially through organic search, resulting in a huge increase in requests for an estimate and a surge in customers. Due to his organic placement on the first page of Google search results and repeat business from email marketing, Matt has been able to significantly reduce his advertising spend, including Google AdWords, and now has a lower customer acquisition cost. Barts Tree Service is now perfectly positioned as the go-to tree care provider in the Danbury, CT area.

TCIA evaluated each entry on the overall website appearance, content quality, adherence to American National Standards Institute and Occupational Safety and Health Administration standards, and its success in achieving the company’s marketing and communications goals.

To learn more about TCIA’s Professional Communications Award program, visit TCIA.org.

 

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