DIGITAL STRATEGIES BLOG

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Facebook Changes Reviews Into Recommendations: What You Need To Know

September 4, 2018
facebook recommendations

Facebook has recently changed reviews into recommendations. See how this affects green industry companies, how it works, the pros and cons, and the open questions we’re following up on.

How Local SEO Really Works in the Green Industry

January 25, 2018
How local SEO really works

Frustrated that your business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

Three Massive Mistakes Green Industry Companies Make That Cost Them Customers And Lost Revenue

October 27, 2017
3 massive mistakes

When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.

Why Your Website Is Hurting Your Green Industry Business

October 5, 2017

Most green industry company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.

It’s 2018 – Does Search Engine Optimization Still Work? 7 Facts You Need To Know

August 13, 2017
Is SEO Really Dead?

You may have heard that “SEO is dead.”

Don’t believe it.

Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.

Online Safety in the Green Industry

June 13, 2017
online safety in the green industry

Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?

Prune Your Email List Monthly

March 26, 2017
clean your email list

You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?

Are You Wasting This Huge Website Opportunity?

January 15, 2017
The huge website opportunity you're wasting

You may have visitors to your website but you’re probably flushing the biggest opportunity down the toilet. It’s an easy fix that most people don’t do. So here’s a chance to set yourself apart from the competition.

Why a Mobile-Responsive Website Just Became Critical For Your Business

December 18, 2016
mobile-responsive website is critical

What does Google’s move to mobile-first indexing mean for your website and your organic search results? It all depends on how your current website is formatted. Here are the details …

How Much Will Google AdWords Cost My Tree Care Company?

April 19, 2016
Cost of Google AdWords for tree care companies

One of the most common questions I get from my tree care clients is “How much will a Google AdWords campaign cost?” It’s a fair question – but not an easy one to answer.

Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an AdWords campaign for your tree care company, you need to read this.