DIGITAL STRATEGIES BLOG

Quick Reads

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

December 21, 2018

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

December 6, 2018

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

November 10, 2018

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

October 26, 2018

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Google+ Is Shutting Down August 2019 

October 12, 2018

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

Instagram: Should You Use It For Your Business?

October 3, 2018

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

Blog Articles

10 Common Mailchimp Mistakes – And What To Do Instead

February 6, 2019
10 common Mailchimp mistakes - mailboxes

Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this video will show you how to overcome the mistakes and make it easier and more effective.

5 Priority Actions That Will Set Your Business Up For Success in 2019

January 9, 2019
set yourself up for success in 2019

As the new year gets underway, many of us are looking for ways to help 2019 be the best year ever for our business. So here are the five priority areas to focus on this year to set you and your business up for success.

Email Content That Generates Sales

November 29, 2018
5 Content Categories for Effective Email Marketing

You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention AND help generate additional sales for your business.

Fail Fast: Learning From Failure Only Works When These 3 Things Are In Place

October 10, 2018
LEARN FROM FAILURE

You’ve probably heard that the “fail fast” approach will help you quickly find the best solution. Maybe, maybe not. But it definitely won’t work if any one of these three key elements isn’t in place before you start. Using Facebook posts as an example, I show how you can apply these three keys to green industry marketing.

Facebook Changes Reviews Into Recommendations: What You Need To Know

September 4, 2018
facebook recommendations

Facebook has recently changed reviews into recommendations. See how this affects green industry companies, how it works, the pros and cons, and the open questions we’re following up on.

How Local SEO Really Works in the Green Industry

January 25, 2018
How local SEO really works

Frustrated that your business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

Three Massive Mistakes Green Industry Companies Make That Cost Them Customers And Lost Revenue

October 27, 2017
3 massive mistakes

When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.

Why Your Website Is Hurting Your Green Industry Business

October 5, 2017

Most green industry company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.

It’s 2018 – Does Search Engine Optimization Still Work? 7 Facts You Need To Know

August 13, 2017
Is SEO Really Dead?

You may have heard that “SEO is dead.”

Don’t believe it.

Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.

Online Safety in the Green Industry

June 13, 2017
online safety in the green industry

Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?