DIGITAL STRATEGIES BLOG

Quick Reads

[Quick Read] The Quickest Way to Speed Up Your Website

July 10, 2018

QUICK SUMMARY Google just rolled out their Speed Update, which considers how quickly your website loads on mobile devices to determine the site’s ranking in the search engine results pages (SERPs). Although Google claims that “very few” websites will be negatively affected, it’s pretty clear that the affected sites will mostly be small business sites…

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[Quick Read] Can’t Use Apps to Post Content to Your Facebook Profile? Here’s Why

July 3, 2018

  QUICK SUMMARY As part of its push to create “meaningful interactions” on its platform, Facebook announced on April 25 that new apps will no longer be able to publish posts to Facebook as the logged in user. In other words, you can’t use an app to schedule out content and have it automatically post.…

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[Quick Read] Ways to Outrank the “Big Guns” in the Local Search Results

June 26, 2018

QUICK SUMMARY You’re trying everything you can think of to get your website ranked on the first page of the Google search engine results pages (SERPs). So it’s frustrating to see SERPs filled with nothing but review sites and other aggregators, like Angie’s List, HomeAdvisor, Yelp, Thumbtack and more. These sites rank at the top…

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[Quick Read] Are You Taking Advantage of the Facebook Cover Image?

June 19, 2018

  SUMMARY The obvious thing most business owners miss on their Facebook business page (you do have one, right??) is the huge amount of prime real estate right at the top of the page – the cover image. If you’re not making it work for you, then you’re missing out. The right size for the…

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[Quick Read] Why You Cannot Ask Customers For a Yelp Review

June 12, 2018

  SUMMARY Did you know that Yelp’s terms of service expressly prohibit you from soliciting reviews? And that Yelp penalizes companies that do this, causing them to virtually disappear from the Yelp results? Actually, most review sites have policies that prevent you from directly asking customers for positive reviews (i.e., only asking individuals who’ve had…

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Blog Articles

How Local SEO Really Works in the Green Industry

January 25, 2018 | 2 Comments
How local SEO really works

Frustrated that your business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

Three Massive Mistakes Green Industry Companies Make That Cost Them Customers And Lost Revenue

October 27, 2017 | 0 Comments
3 massive mistakes

When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.

Why Your Website Is Hurting Your Green Industry Business

October 5, 2017 | 0 Comments

Most green industry company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.

It’s 2018 – Does Search Engine Optimization Still Work? 7 Facts You Need To Know

August 13, 2017 | 1 Comment
Is SEO Really Dead?

You may have heard that “SEO is dead.”

Don’t believe it.

Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.

Online Safety in the Green Industry

June 13, 2017 | 0 Comments
online safety in the green industry

Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?

Prune Your Email List Monthly

March 26, 2017 | 0 Comments
clean your email list

You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?

Are You Wasting This Huge Website Opportunity?

January 15, 2017 | 0 Comments
The huge website opportunity you're wasting

You may have visitors to your website but you’re probably flushing the biggest opportunity down the toilet. It’s an easy fix that most people don’t do. So here’s a chance to set yourself apart from the competition.

Why a Mobile-Responsive Website Just Became Critical For Your Business

December 18, 2016 | 0 Comments
mobile-responsive website is critical

What does Google’s move to mobile-first indexing mean for your website and your organic search results? It all depends on how your current website is formatted. Here are the details …

How Much Will Google AdWords Cost My Tree Care Company?

April 19, 2016 | 0 Comments
Cost of Google AdWords for tree care companies

One of the most common questions I get from my tree care clients is “How much will a Google AdWords campaign cost?” It’s a fair question – but not an easy one to answer.

Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an AdWords campaign for your tree care company, you need to read this.

Website Metrics: Measure What Really Matters

February 22, 2016 | 0 Comments

Are you tracking the right things with your website analytics? Probably not! Here’s the one thing to measure if you want to make a real impact with your website.