9 Reasons No One Reads Your Company Blog
Don’t waste the time, effort, and money to keep your blog going if you’re not bringing in readers and keeping them engaged. Think about it. Why do you have a blog in the first place? Are you meeting those goals? If not, here are the 9 biggest mistakes companies make with their blgos and how to fix them.Read More
Why We Should Step Away From The Computer
I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up…Read More
Reach New Readers: Stop Preaching to the Choir
How do you reach new readers, subscribers, buyers, or customers?
Think about it – the people visiting your website, following you on Twitter, or subscribing to your blog already know you. They’re familiar with your brand, your products or services, and what you have to say. Those aren’t the people you’re trying to attract. Instead, you need to get your story out there in multiple formats and and through as many channels as possible so that people who don’t know you can find you.Read More
Why You Need a Gravatar
What’s a gravatar and why do you need one? If you already have one, you’re a step ahead. If not, read on! “Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog.” – Definition from Gravatar.com When you…Read More
How to Write Website Content That People Will Actually Read
Writing for the web is quite different from writing for print. Not only do people read differently online (in fact, they scan, rather than read), but there are challenges around screen resolution, load time, and website layout that impact what and how you write for the web. While there are some excellent resources that teach new online…Read More
Guest Bloggers: How to Build Content and Traffic Through Guest Posts
Writing great content week in and week out can be exhausting. And if you let it slip, even just a little, your blog readership can practically vanish overnight. So how do you keep it going? How do you find new and interesting things to say? Where do you find the energy to write awesome posts…Read More
I Don’t Want to Hear About You – Talk About ME!
How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…Read More
Are Blogs and Social Media Dead?
Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…Read More