Email Marketing

Email Marketing: Does Size Really Matter?

You’ve probably seen them. The Facebook ads and blog posts about “Get 1,000 Subscribers in Just 3 Weeks” or “Build Your Email List to 1,000 Subscribers Today!” or… well, you get the point.

Somehow it seems that 1,000 subscribers is a magic bullet – that you’ll suddenly start making tons of sales and more money if you can just get past that 1,000 subscriber threshold.

Seriously??

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How To Get People To Open Your Emails

Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to…

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How to Choose the Best Email Marketing Provider

There are two main providers of email marketing (email list) services – AWeber and MailChimp.  You may also have heard of Constant Contact, which is used by many larger companies, but I don’t recommend it because of some limitations with the number of images you can use, storage, and tracking. I use both AWeber and…

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15 Reasons Why You Need An Email List

Do you have a healthy and growing email list? If not, why not?

If you’re a small business, you need an email list. It’s as simple as that. Without it, it’s hard to even call yourself a business – you won’t stay top-of-mind with customers, it’s difficult to create excitement about your brand or product, and you can’t sell the way you want to.

Even as companies jump onto the social media bandwagon, they carefully manage their email list because it’s the single best way to convert leads into business – online and off.

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