Strategy

Focus On Your Business, Not Social Media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.

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6 Simple Website Tactics to Attract More Customers For Your Landscape, Lawn or Tree Care Business

Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.

Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.

Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.

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Engagement Without Strategy is Pointless

I read a blog post by Seth Godin last week that had me shaking my head and thinking “He’s wrong!”. Now normally I totally agree with Seth – he focuses on getting things done, being yourself, telling stories, and all the good things that help grow your business. But, this time, I don’t agree… Here’s…

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Why The Wrong Audience Can Sink Your Business

Are you talking to the right audience? I recently read an interesting report (the fourth annual 2012 Social Media Marketing Industry Report from Social Media Examiner) showing some of the differences in social media usage between B2C and B2B companies. Basically, they both use social media (in fact, over 93% use it). But B2B companies…

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The Perils of Perfectionism

Have you ever held back from implementing a new idea, publishing a blog post, or updating your website because it’s not quite perfect?  I know I have. And I’ve regretted it. I had an interesting conversation with a client yesterday about why his blog hasn’t been updated in four months. He told me that he…

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