Monica Hemingway - Professional Speaker

Talks and Workshops For Green Industry Professionals

"Monica's talk was really focused. No ramblings. Just great concrete info delivered in a concise understandable manner. Loved the analogies - made things clearer. More people need to hear her speak - she's awesome."

Cristina da Silva - Horticulturist and garden writer


"Monica's talk at New England Grows was one of the best talks I have attended in a very long time. She opened our eyes to the oh-so-important world of websites, email marketing, social media, and so much more. I urge you to attend any talk Monica gives."

Jan Johnsen - Johnsen Landscapes & Pools

Jan Johnsen headshot


December 2, 2016 - GWA at New England Grows, Boston, MA.

Stop Focusing on "Exposure", Start Earning What You're Worth

March 2017 - Arizona Community Tree Council, Phoenix, AZ.

Fundamentals of a Strong Online Presence That Brings in More Customers

May 2017 - International Society for Arboriculture, Western Chapter, San Diego, CA.

How to Build an Online Presence That Gets Results for Your Tree Care Business (Without Wasting Time & Money on Tactics That Just Don’t Work)

Monica Hemingway - speaker - New England Grows 2016
GWA Presentation at New England Grows, Boston, December 2016


Monica Hemingway is a licensed arborist, digital strategist and industrial psychologist (Ph.D.) – an unusual combination that gives her unique insight into building a green industry business.

Monica has worked in the digital world since 1999 and consulted with some of the world’s largest companies (like Google, Walmart and Pepsi). As owner of Hemingway Horticulture, she developed a successful landscape design/install business in a highly competitive market by applying digital strategy within the green industry.

She has been a professional speaker since 1997, with audience sizes ranging from small workshops to 3,000+ and presentations covering such topics as digital strategy, recruiting and hiring, gardening tools and techniques, and leadership.



How to Use Your Website To Bring In More Customers. TCI Expo, Baltimore, MD, November 12, 2016.

Online Strategies to Grow Your Business. Connecticut Nursery & Landscape Association Winter Symposium, Storrs, CT, January 2012. Invited to give the same presentation at the Northeast Greenhouse Growers Association Annual Meeting.

Dominate Your Market – Online presentation given several times in 2015 and 2016 to various green industry audiences.

Gardening Tools: The Good, the Bad and the Ugly – Interactive presentation given to many garden clubs, with audiences ranging from 20 to 50+.

Solve the Talent Crisis Using Assessment Science and Technology – CT Society for HR Management, Stamford, CT, November 2013.

Administering Owned Assessments Through Taleo. Taleo World Conference, San Francisco. Attendees rated the session #3 out of 33 sessions, based on content and presentation. September 2007.

Mechanics of a Successful Assessment Implementation. Webinar presented through Human Capital Institute, March 2007.

Recruitment Strategies to Help You Expand Your Team. Workshop presented at the annual meeting of the National Multiple Sclerosis Society, Miami, FL, March 2003.



Easy Organic Gardening – December 20, 2015 – invited back for another show in 2016. Recording available here:

The Master Gardener Hour – November 29, 2014


Interesting Tidbits ...

Largest audience: 3,000+ at the opening keynote for the Annual Meeting of the National Multiple Sclerosis Society

Most unusual presentation: In Tokyo to an audience of 250+ Japanese business owners, using 3 translators to provide simultaneous translation between English and Japanese