Bring in More Business with a Profitable Online Presence

Join the other smart green industry business owners who've learned how to use the internet to get more customers for less money. 

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Emails That Bring In Business

Because if your emails don't generate sales, you're doing it wrong.

Grab your FREE Email Success Checklist showing what to do before you hit "Send".

MONICA HEMINGWAY

Specializing in the Green Industry

  • Award-Winning Digital Strategist
  • Industrial Psychologist
  • Arborist & Horticulturist
  • Speaker
  • Teacher

An unusual combination

Here's why it works >>

Matt Bartelme, Barts Tree Service

“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”

Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia

FROM THE BLOG

Thought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips

10 common Mailchimp mistakes - mailboxes

10 Common Mailchimp Mistakes – And What To Do Instead

Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this video will show you how to overcome the mistakes and make it easier and more effective.

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set yourself up for success in 2019

5 Priority Actions That Will Set Your Business Up For Success in 2019

As the new year gets underway, many of us are looking for ways to help 2019 be the best year ever for our business. So here are the five priority areas to focus on this year to set you and your business up for success.

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5 Content Categories for Effective Email Marketing

Email Content That Generates Sales

You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention AND help generate additional sales for your business.

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LEARN FROM FAILURE

Fail Fast: Learning From Failure Only Works When These 3 Things Are In Place

You’ve probably heard that the “fail fast” approach will help you quickly find the best solution. Maybe, maybe not. But it definitely won’t work if any one of these three key elements isn’t in place before you start. Using Facebook posts as an example, I show how you can apply these three keys to green industry marketing.

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facebook recommendations

Facebook Changes Reviews Into Recommendations: What You Need To Know

Facebook has recently changed reviews into recommendations. See how this affects green industry companies, how it works, the pros and cons, and the open questions we’re following up on.

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How local SEO really works

How Local SEO Really Works in the Green Industry

Frustrated that your business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

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QUICK READS

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

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Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

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Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

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Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

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Google+ Is Shutting Down August 2019 

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

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Instagram: Should You Use It For Your Business?

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

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The Goal of SEO is NOT to Rank #1

A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!

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"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."

Karen Chapman, Le Jardinet

Karen Chapman, Le Jardinet

Featured Speaker or Author For ...

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