Emails That Bring In Business
Because if your emails don't generate sales, you're doing it wrong.
Grab your FREE Email Success Checklist showing what to do before you hit "Send".
GREEN INDUSTRY MARKETING COURSES
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The Simple, Step-by-Step Approach to Building a Green Industry Website That Sets You Apart in a Sea of Competitors, Attracts Customers & Brings in Business
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Email Success System
The Proven, Step-by-Step Process to Grow Your Email List, Create and Send Engaging Email Content, Make More Sales & Grow Your Business - Without Being Spammy or Annoying
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FROM THE BLOG
Tought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips
Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this video will show you how to overcome the mistakes and make it easier and more effective.Read More
As the new year gets underway, many of us are looking for ways to help 2019 be the best year ever for our business. So here are the five priority areas to focus on this year to set you and your business up for success.Read More
You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention AND help generate additional sales for your business.Read More
You’ve probably heard that the “fail fast” approach will help you quickly find the best solution. Maybe, maybe not. But it definitely won’t work if any one of these three key elements isn’t in place before you start. Using Facebook posts as an example, I show how you can apply these three keys to green industry marketing.Read More
Facebook has recently changed reviews into recommendations. See how this affects green industry companies, how it works, the pros and cons, and the open questions we’re following up on.Read More
When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.Read More
Most green industry company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.Read More
What's New & What To Do About It
If you’re not using Google Search Console then you’re flying blind. Chances are, you’ll be blindsided by critical website problems you never knew about and you can’t optimize your website to bring in more business. So here’s a step-by-step tutorial showing you how to set it up correctly (most people do it wrong) so you can get started.Read More
Google has expanded Local Services ads to tree & lawn care companies in several states. Should you use it? Here’s what it is & why it could be good for you.Read More
QUICK SUMMARY Google just rolled out their Speed Update, which considers how quickly your website loads on mobile devices to determine the site’s ranking in the search engine results pages (SERPs). Although Google claims that “very few” websites will be negatively affected, it’s pretty clear that the affected sites will mostly be small business sites…Read More
QUICK SUMMARY You’re trying everything you can think of to get your website ranked on the first page of the Google search engine results pages (SERPs). So it’s frustrating to see SERPs filled with nothing but review sites and other aggregators, like Angie’s List, HomeAdvisor, Yelp, Thumbtack and more. These sites rank at the top…Read More
SUMMARY Did you know that Yelp’s terms of service expressly prohibit you from soliciting reviews? And that Yelp penalizes companies that do this, causing them to virtually disappear from the Yelp results? Actually, most review sites have policies that prevent you from directly asking customers for positive reviews (i.e., only asking individuals who’ve had…Read More
"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."
Karen Chapman, Le Jardinet