Bring in More Business with a Profitable Online Presence

Join the other smart green industry business owners who've learned how to use the internet to get more customers for less money. 

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Emails That Bring In Business

Because if your emails don't generate sales, you're doing it wrong.

Grab your FREE Email Success Checklist showing what to do before you hit "Send".

MONICA HEMINGWAY

Specializing in the Green Industry

  • Award-Winning Digital Strategist
  • Industrial Psychologist
  • Arborist & Horticulturist
  • Speaker
  • Teacher

An unusual combination

Here's why it works >>

GREEN INDUSTRY MARKETING COURSES

Better Website, More Customers, Increased Revenue

BUILD Your Website

The Simple, Step-by-Step Approach to Building a Green Industry Website That Sets You Apart in a Sea of Competitors, Attracts Customers & Brings in Business

GROW Your Web Presence

Reach More Customers and Grow Your Business Revenue With Online Marketing Made Easy - This course assumes you already have a well-functioning website.

Email Success System

The Proven, Step-by-Step Process to Grow Your Email List, Create and Send Engaging Email Content, Make More Sales & Grow Your Business - Without Being Spammy or Annoying

Matt Bartelme, Barts Tree Service

“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”

Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia

FROM THE BLOG

Tought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips

10 common Mailchimp mistakes - mailboxes

10 Common Mailchimp Mistakes – And What To Do Instead

Are you making any of these common Mailchimp (email marketing) mistakes? And what SHOULD you be doing instead? If you hate email marketing, don’t do it consistently, or can’t get it to “work”, then this video will show you how to overcome the mistakes and make it easier and more effective.

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set yourself up for success in 2019

5 Priority Actions That Will Set Your Business Up For Success in 2019

As the new year gets underway, many of us are looking for ways to help 2019 be the best year ever for our business. So here are the five priority areas to focus on this year to set you and your business up for success.

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5 Content Categories for Effective Email Marketing

Email Content That Generates Sales

You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention AND help generate additional sales for your business.

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LEARN FROM FAILURE

Fail Fast: Learning From Failure Only Works When These 3 Things Are In Place

You’ve probably heard that the “fail fast” approach will help you quickly find the best solution. Maybe, maybe not. But it definitely won’t work if any one of these three key elements isn’t in place before you start. Using Facebook posts as an example, I show how you can apply these three keys to green industry marketing.

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facebook recommendations

Facebook Changes Reviews Into Recommendations: What You Need To Know

Facebook has recently changed reviews into recommendations. See how this affects green industry companies, how it works, the pros and cons, and the open questions we’re following up on.

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How local SEO really works

How Local SEO Really Works in the Green Industry

Frustrated that your business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

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QUICK READS

What's New & What To Do About It

Not Using Google Search Console? Then You’re Losing Business

If you’re not using Google Search Console then you’re flying blind. Chances are, you’ll be blindsided by critical website problems you never knew about and you can’t optimize your website to bring in more business. So here’s a step-by-step tutorial showing you how to set it up correctly (most people do it wrong) so you can get started.

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Google Local Services: Should (and Can) You Use It For Your Tree or Lawn Service Business?

Google has expanded Local Services ads to tree & lawn care companies in several states. Should you use it? Here’s what it is & why it could be good for you.

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The Quickest Way to Speed Up Your Website

QUICK SUMMARY Google just rolled out their Speed Update, which considers how quickly your website loads on mobile devices to determine the site’s ranking in the search engine results pages (SERPs). Although Google claims that “very few” websites will be negatively affected, it’s pretty clear that the affected sites will mostly be small business sites…

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Can’t Use Apps to Post Content to Your Facebook Profile? Here’s Why

  QUICK SUMMARY As part of its push to create “meaningful interactions” on its platform, Facebook announced on April 25 that new apps will no longer be able to publish posts to Facebook as the logged in user. In other words, you can’t use an app to schedule out content and have it automatically post.…

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Ways to Outrank the “Big Guns” in the Local Search Results

QUICK SUMMARY You’re trying everything you can think of to get your website ranked on the first page of the Google search engine results pages (SERPs). So it’s frustrating to see SERPs filled with nothing but review sites and other aggregators, like Angie’s List, HomeAdvisor, Yelp, Thumbtack and more. These sites rank at the top…

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Are You Taking Advantage of the Facebook Cover Image?

  SUMMARY The obvious thing most business owners miss on their Facebook business page (you do have one, right??) is the huge amount of prime real estate right at the top of the page – the cover image. If you’re not making it work for you, then you’re missing out. The right size for the…

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Why You Cannot Ask Customers For a Yelp Review

  SUMMARY Did you know that Yelp’s terms of service expressly prohibit you from soliciting reviews? And that Yelp penalizes companies that do this, causing them to virtually disappear from the Yelp results? Actually, most review sites have policies that prevent you from directly asking customers for positive reviews (i.e., only asking individuals who’ve had…

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"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."

Karen Chapman, Le Jardinet

Karen Chapman, Le Jardinet

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