Bring in More Business with a Profitable Online Presence

Join the other smart green industry business owners who've learned how to use the internet to get more customers for less money. 

me

Emails That Bring In Business

Because if your emails don't generate sales, you're doing it wrong.

Grab your FREE Email Success Checklist showing what to do before you hit "Send".

MONICA HEMINGWAY

Specializing in the Green Industry

  • Award-Winning Digital Strategist
  • Industrial Psychologist
  • Arborist & Horticulturist
  • Speaker
  • Teacher

An unusual combination

Here's why it works >>

Matt Bartelme, Barts Tree Service

“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”

Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia

FROM THE BLOG

Tought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips

Why Your Business DOESN’T Need a Website

The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…

Read More

What’s the Point? Keeping Web Pages Focused

What’s the point of your web page? Not the whole site; just that page. It’s a simple question, but many business owners don’t have a good answer. Do you?

Read More

10 Questions to Answer Before Launching a Blog

Last week a client called me to say “I want you to build me a blog.”  Hmmm.  OK.  Not an unusual request.  My response was to ask “Why? What will a blog do for your business?”  Silence.  I could hear the clock ticking.  Finally, after some throat-clearning, he came out with “Well, doesn’t every business…

Read More

What Bank of America Can Teach You NOT to Do

The other day I was in my local Bank of America branch to cash a birthday check from my aunt. As I waited in line (for over 15 minutes!), I couldn’t help but notice the large signs hanging above each teller station – “Get MORE with Bank of America!”  Of the seven teller stations, only…

Read More

Top Ten Website Mistakes for Small Businesses

Most small businesses will benefit from a website – but only if it’s done right. Here are the top ten things to avoid when building your website, and how to do it right.

Read More

SEO and Branding – Which Drives Which?

There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find…

Read More

QUICK READS

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Read More

Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Read More

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Read More

Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Read More

Google+ Is Shutting Down August 2019 

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

Read More

Instagram: Should You Use It For Your Business?

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

Read More

The Goal of SEO is NOT to Rank #1

A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!

Read More

"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."

Karen Chapman, Le Jardinet

Karen Chapman, Le Jardinet

Featured Speaker or Author For ...

CONNECT WITH ME