Social Media

Focus On Your Business, Not Social Media

Focus on your business, Not social media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.

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What Weight Watchers Can Teach You About Social Media

The problem with TRYING social media is the same as TRYING to lose weight. If you don’t COMMIT to it, it won’t work.

A few tweets here, a Facebook update there, and a few more people in your Google+ circle just doesn’t get the job done. You may gain a little traction here and there, but in the long run you’ll be right back where you started – or worse. All that hard work, and nothing to show for it.

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Why The Wrong Audience Can Sink Your Business

Are you talking to the right audience with your social media?

Are you talking to the right audience? I recently read an interesting report (the fourth annual 2012 Social Media Marketing Industry Report from Social Media Examiner) showing some of the differences in social media usage between B2C and B2B companies. Basically, they both use social media (in fact, over 93% use it). But B2B companies…

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Why We Should Step Away From The Computer

Step away from the computer to build your business

I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up…

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Online Tutorials on Social Media

Online tutorials on social media

If you’re like most business owners, you’re still trying to figure out which social media tools to use, and the “right” way to use them. There are so many options and not a lot of simple, straight-forward, how-to advice. I frequently get asked to provide online tutorials on different topics – and, so far, I…

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Social Media: It’s Not About the Tools

Are you spending too much time “doing social media”? Or are the “gurus” telling you that you need to spend even more time on social media? Have you found yourself asking “why???!” It’s easy to get caught up in creating the perfect website, a dazzling Facebook page, Twitter updates, YouTube videos – and the list…

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How to Succeed With Social Media

Last week I was filming business owners talking about the challenges they face with social media. The top two issues? It doesn’t do anything for the business (no ROI) It wastes a lot of time Which got me thinking about why social media isn’t working for a lot of companies. Mostly, it’s because they set…

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Are Blogs and Social Media Dead?

Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

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