Social Media
Google+ Is Shutting Down August 2019
You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?
Read MoreInstagram: Should You Use It For Your Business?
The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.
Read MoreCan’t Use Apps to Post Content to Your Facebook Profile? Here’s Why
QUICK SUMMARY As part of its push to create “meaningful interactions” on its platform, Facebook announced on April 25 that new apps will no longer be able to publish posts to Facebook as the logged in user. In other words, you can’t use an app to schedule out content and have it automatically post. Apps…
Read MoreAre You Taking Advantage of the Facebook Cover Image?
SUMMARY The obvious thing most business owners miss on their Facebook business page (you do have one, right??) is the huge amount of prime real estate right at the top of the page – the cover image. If you’re not making it work for you, then you’re missing out. The right size for the cover…
Read MoreFocus On Your Business, Not Social Media
Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.
Read MoreWhat Weight Watchers Can Teach You About Social Media
The problem with TRYING social media is the same as TRYING to lose weight. If you don’t COMMIT to it, it won’t work.
A few tweets here, a Facebook update there, and a few more people in your Google+ circle just doesn’t get the job done. You may gain a little traction here and there, but in the long run you’ll be right back where you started – or worse. All that hard work, and nothing to show for it.
Read MoreWhy The Wrong Audience Can Sink Your Business
Are you talking to the right audience? I recently read an interesting report (the fourth annual 2012 Social Media Marketing Industry Report from Social Media Examiner) showing some of the differences in social media usage between B2C and B2B companies. Basically, they both use social media (in fact, over 93% use it). But B2B companies…
Read MoreWhy We Should Step Away From The Computer
I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up…
Read More