Emails That Bring In Business
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“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”
Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia
FROM THE BLOG
Thought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips
Writing for the web is quite different from writing for print. Not only do people read differently online (in fact, they scan, rather than read), but there are challenges around screen resolution, load time, and website layout that impact what and how you write for the web. While there are some excellent resources that teach new online…Read More
We’re often so busy Tweeting, blogging, updating Facebook, sharing on Google+, and otherwise putting our side of the story out there, that we sometimes forget to listen. I don’t mean just scanning what customers are saying online, but really hearing them, understanding their needs, and letting them know that we get it. Before business grew…Read More
My last post (on things to consider when building a website for a smaller, local business) generated some interesting discussion on LinkedIn about whether or not to design a website that requires viewers to scroll, rather than clicking to another page. Based on my experience and the available research, I’d say “go with a website…Read More
If you’re a smaller, local business, maybe a single proprietor, who just needs an online presence to show that you’re a “real company,” then you probably don’t need all the bells and whistles of a top-of-the-line website. All you really need is four or five pages with the critical information visitors are looking for (e.g.,…Read More
What's New & What To Do About It
Citations Are ‘Table Stakes’ for Local Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.Read More
Why Getting Online Reviews Is Critical
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …Read More
Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?Read More
Google is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.Read More
The Goal of SEO is NOT to Rank #1
A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!Read More
"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."
Karen Chapman, Le Jardinet