Emails That Bring In Business
Because if your emails don't generate sales, you're doing it wrong.
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“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”
Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia
FROM THE BLOG
Tought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips
Have you ever held back from implementing a new idea, publishing a blog post, or updating your website because it’s not quite perfect? I know I have. And I’ve regretted it. I had an interesting conversation with a client yesterday about why his blog hasn’t been updated in four months. He told me that he…Read More
Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to…Read More
How do you reach new readers, subscribers, buyers, or customers?
Think about it – the people visiting your website, following you on Twitter, or subscribing to your blog already know you. They’re familiar with your brand, your products or services, and what you have to say. Those aren’t the people you’re trying to attract. Instead, you need to get your story out there in multiple formats and and through as many channels as possible so that people who don’t know you can find you.Read More
Where do most of your customers come from? If you’re like most companies, you’re starting to see more business coming through the internet and web buyers are becoming a larger part of your revenue stream. Whether you’re selling services (design, consulting, coaching) or products (equipment, plants), internet-based marketing and sales should be a part of how you do…Read More
If you build it, they will NOT come… So here’s some practical, actionable advice on exactly how to get more quality subscribers for your email list.Read More
There are two main providers of email marketing (email list) services – AWeber and MailChimp. You may also have heard of Constant Contact, which is used by many larger companies, but I don’t recommend it because of some limitations with the number of images you can use, storage, and tracking. I use both AWeber and…Read More
What's New & What To Do About It
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?Read More
"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."
Karen Chapman, Le Jardinet