Have you ever held back from implementing a new idea, publishing a blog post, or updating your website because it’s not quite perfect? I know I have. And I’ve regretted it.
I had an interesting conversation with a client yesterday about why his blog hasn’t been updated in four months. He told me that he has half a dozen draft posts already written, but none are “good enough to publish.” So, while he polishes each draft to perfection (while also taking care of the myriad of critical activities needed to run a business), his blog languishes. It looks neglected. Potential customers assume he’s not engaged in his business – and they take their business elsewhere.
Many of us are afraid of failure. If we publish or implement something that’s not perfect, what will people think? What if they don’t like it? Or buy it? What if we fail? It’s an uncomfortable thought and it drives us to keep working on something until it’s absolutely perfect.
The thing with perfect is that we never get there. And so we sit and do nothing while our competitors pass us by. They know that putting something good out there is far better than putting nothing out there. They focus on implementation – not perfection.
In the online world, implementation is everything. Customers can’t read your mind; they can only see what you publish. And “good enough” truly is good enough. Businesses that are successful online implement now and perfect it later – often based on customer feedback and analytics. It’s far easier to get it right when you have data to use.
Done is better than perfect. Tweet this!