Bring in More Business with a Profitable Online Presence

Join the other smart green industry business owners who've learned how to use the internet to get more customers for less money. 

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Emails That Bring In Business

Because if your emails don't generate sales, you're doing it wrong.

Grab your FREE Email Success Checklist showing what to do before you hit "Send".

MONICA HEMINGWAY

Specializing in the Green Industry

  • Award-Winning Digital Strategist
  • Industrial Psychologist
  • Arborist & Horticulturist
  • Speaker
  • Teacher

An unusual combination

Here's why it works >>

GREEN INDUSTRY MARKETING COURSES

Better Website, More Customers, Increased Revenue

BUILD Your Website

The Simple, Step-by-Step Approach to Building a Green Industry Website That Sets You Apart in a Sea of Competitors, Attracts Customers & Brings in Business

GROW Your Web Presence

Reach More Customers and Grow Your Business Revenue With Online Marketing Made Easy - This course assumes you already have a well-functioning website.

Email Success System

The Proven, Step-by-Step Process to Grow Your Email List, Create and Send Engaging Email Content, Make More Sales & Grow Your Business - Without Being Spammy or Annoying

Matt Bartelme, Barts Tree Service

“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”

Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia

FROM THE BLOG

Tought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips

reach new readers

Reach New Readers: Stop Preaching to the Choir

How do you reach new readers, subscribers, buyers, or customers?

Think about it – the people visiting your website, following you on Twitter, or subscribing to your blog already know you. They’re familiar with your brand, your products or services, and what you have to say. Those aren’t the people you’re trying to attract. Instead, you need to get your story out there in multiple formats and and through as many channels as possible so that people who don’t know you can find you.

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website traffic sources

Gaining Insights Into Your Web Traffic

Where do most of your customers come from? If you’re like most companies, you’re starting to see more business coming through the internet and web buyers are becoming a larger part of your revenue stream. Whether you’re selling services (design, consulting, coaching) or products (equipment, plants), internet-based marketing and sales should be a part of how you do…

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20 Ways to Grow Your Email List

20 Ways to Get More Subscribers & Grow Your Email List

If you build it, they will NOT come… So here’s some practical, actionable advice on exactly how to get more quality subscribers for your email list.

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How to choose the right email marketing provider

How to Choose the Best Email Marketing Provider

There are two main providers of email marketing (email list) services – AWeber and MailChimp.  You may also have heard of Constant Contact, which is used by many larger companies, but I don’t recommend it because of some limitations with the number of images you can use, storage, and tracking. I use both AWeber and…

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15 Reasons Why You Need An Email List

15 Reasons Why You Need An Email List

Do you have a healthy and growing email list? If not, why not?

If you’re a small business, you need an email list. It’s as simple as that. Without it, it’s hard to even call yourself a business – you won’t stay top-of-mind with customers, it’s difficult to create excitement about your brand or product, and you can’t sell the way you want to.

Even as companies jump onto the social media bandwagon, they carefully manage their email list because it’s the single best way to convert leads into business – online and off.

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6 things to know about your website visitors

6 Things You Need to Know About Your Website Visitors

Do you know who’s visiting your site? Where they’re coming from? Which pages they’re visiting, and for how long? If you don’t, you probably haven’t installed Google Analytics. If you own a website, Google Analytics should be one of your best friends. It’s a free, simple-to-use analytics tool that helps you learn all about the…

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Online tutorials on social media

Online Tutorials on Social Media

If you’re like most business owners, you’re still trying to figure out which social media tools to use, and the “right” way to use them. There are so many options and not a lot of simple, straight-forward, how-to advice. I frequently get asked to provide online tutorials on different topics – and, so far, I…

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Social Media Metrics That Matter

Social Media: Measure What’s Important

So, you’re online. You’re doing all the things you’re “supposed” to do to generate engagement, you’re putting in a lot of time, and you’re finally starting to see increases in those all-important metrics of success – number of Twitter followers, number of Facebook fans, number of comments on your blog… You’re excited – at last, customers will stampede…

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QUICK READS

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

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Why Getting Online Reviews Is Critical

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

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Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

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Google is Recording Calls From Your Ads

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

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Google+ Is Shutting Down August 2019 

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

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Instagram: Should You Use It For Your Business?

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

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The Goal of SEO is NOT to Rank #1

A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!

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"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."

Karen Chapman, Le Jardinet

Karen Chapman, Le Jardinet

Featured Speaker or Author For ...

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