Emails That Bring In Business
Because if your emails don't generate sales, you're doing it wrong.
Grab your FREE Email Success Checklist showing what to do before you hit "Send".
“Monica’s efforts greatly increased our online presence with a much more cost effective solution which is yielding better than expected results and best of all its freed me up to grow the business.”
Matt Bartelme, Barts Tree Service – Winner of TCIA’s 2015 Professional Communications Award for his new website built by ITG Multimedia
FROM THE BLOG
Thought-Provoking Ideas, Jargon-Free Explanations, Actionable Tips
What does Google’s move to mobile-first indexing mean for your website and your organic search results? It all depends on how your current website is formatted. Here are the details …Read More
One of the most common questions I get from my tree care clients is “How much will a Google AdWords campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an AdWords campaign for your tree care company, you need to read this.Read More
Are you tracking the right things with your website analytics? Probably not! Here’s the one thing to measure if you want to make a real impact with your website.Read More
You’ve probably seen them. The Facebook ads and blog posts about “Get 1,000 Subscribers in Just 3 Weeks” or “Build Your Email List to 1,000 Subscribers Today!” or… well, you get the point.
Somehow it seems that 1,000 subscribers is a magic bullet – that you’ll suddenly start making tons of sales and more money if you can just get past that 1,000 subscriber threshold.
To realize the many benefits of an email list, you need to have people on your list. But how, exactly, do you generate a list in the first place? Basically, you need to do two things: (1) Ask them to sign up and (2) have a way for them to provide their email address to you. In other words, you need an opt-in form or page. Here’s how to do it right.Read More
What's New & What To Do About It
Citations Are ‘Table Stakes’ for Local Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.Read More
Why Getting Online Reviews Is Critical
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …Read More
Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?Read More
Google is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.Read More
The Goal of SEO is NOT to Rank #1
A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!Read More
"Monica is my 'go to web guru'! She has been an ongoing source of expertise, working quickly whenever I needed her. I can highly recommend her."
Karen Chapman, Le Jardinet