Email Marketing: Does Size Really Matter?
You’ve probably seen them. The Facebook ads and blog posts about “Get 1,000 Subscribers in Just 3 Weeks” or “Build Your Email List to 1,000 Subscribers Today!” or… well, you get the point.
Somehow it seems that 1,000 subscribers is a magic bullet – that you’ll suddenly start making tons of sales and more money if you can just get past that 1,000 subscriber threshold.
Not all subscribers are worth adding to your list. If they don’t open your emails, don’t click, don’t respond, don’t buy, then for all practical purposes they’re not a subscriber.
And 1,000 of those unengaged subscribers equals a list with NO subscribers.
That’s not to say that all of these “get 1,000 subscribers fast” courses, workshops, blog posts, and videos are selling snake oil or that you’ll only get worthless subscribers.
Some of them have great content and ideas for how to build an engaged list of subscribers who really WANT to hear from you.
But it’s a mistake to think that more is always better.
If they’re the wrong target audience, if they’ve just signed up for your list to get a freebie or enter a giveaway, or if they’d rather engage on Facebook than by email, then your huge list of subscribers might as well not exist.
So be careful about how you build your email list. Focus on quality over quantity.
I’ll take a smaller list of highly engaged subscribers over a larger list of apathetic ones any day!
And now over to you – How big is your list? What are you doing to keep subscribers engaged? Share your comments below!
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