Reviews / Reputation Management

Why You Cannot Ask Customers For a Yelp Review

SUMMARY Did you know that Yelp’s terms of service expressly prohibit you from soliciting reviews? And that Yelp penalizes companies that do this, causing them to virtually disappear from the Yelp results? Actually, most review sites have policies that prevent you from directly asking customers for positive reviews (i.e., only asking individuals who’ve had a…

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