DIGITAL STRATEGIES BLOG

Quick Reads

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

December 21, 2018

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

December 6, 2018

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

November 10, 2018

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

October 26, 2018

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Google+ Is Shutting Down August 2019 

October 12, 2018

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

Instagram: Should You Use It For Your Business?

October 3, 2018

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

Blog Articles

Prune Your Email List Monthly

March 26, 2017
clean your email list

You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?

Are You Wasting This Huge Website Opportunity?

January 15, 2017
The huge website opportunity you're wasting

You may have visitors to your website but you’re probably flushing the biggest opportunity down the toilet. It’s an easy fix that most people don’t do. So here’s a chance to set yourself apart from the competition.

Why a Mobile-Responsive Website Just Became Critical For Your Business

December 18, 2016
mobile-responsive website is critical

What does Google’s move to mobile-first indexing mean for your website and your organic search results? It all depends on how your current website is formatted. Here are the details …

How Much Will Google AdWords Cost My Tree Care Company?

April 19, 2016
Cost of Google AdWords for tree care companies

One of the most common questions I get from my tree care clients is “How much will a Google AdWords campaign cost?” It’s a fair question – but not an easy one to answer.

Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an AdWords campaign for your tree care company, you need to read this.

Website Metrics: Measure What Really Matters

February 22, 2016

Are you tracking the right things with your website analytics? Probably not! Here’s the one thing to measure if you want to make a real impact with your website.

Email Marketing: Does Size Really Matter?

December 20, 2015
Does Size Really Matter in Email Marketing?

You’ve probably seen them. The Facebook ads and blog posts about “Get 1,000 Subscribers in Just 3 Weeks” or “Build Your Email List to 1,000 Subscribers Today!” or… well, you get the point.

Somehow it seems that 1,000 subscribers is a magic bullet – that you’ll suddenly start making tons of sales and more money if you can just get past that 1,000 subscriber threshold.

Seriously??

Focus On Your Business, Not Social Media

December 7, 2015
Focus on your business, Not social media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.

Is Your Online Reputation Killing Your Business?

November 10, 2015

It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?

9 Reasons No One Reads Your Company Blog

October 5, 2015
9 reasons no one reads your company blog

Don’t waste the time, effort, and money to keep your blog going if you’re not bringing in readers and keeping them engaged. Think about it. Why do you have a blog in the first place? Are you meeting those goals? If not, here are the 9 biggest mistakes companies make with their blgos and how to fix them.