DIGITAL STRATEGIES BLOG

Quick Reads

What's New & What To Do About It

The Goal of SEO is NOT to Rank #1

September 21, 2018

A #1 ranking in the Google search results is completely worthless if your website is not designed to convert that traffic into leads and sales!

Not Using Google Search Console? Then You’re Losing Business

August 21, 2018

If you’re not using Google Search Console then you’re flying blind. Chances are, you’ll be blindsided by critical website problems you never knew about and you can’t optimize your website to bring in more business. So here’s a step-by-step tutorial showing you how to set it up correctly (most people do it wrong) so you can get started.

Google Local Services: Should (and Can) You Use It For Your Tree or Lawn Service Business?

August 14, 2018

Google has expanded Local Services ads to tree & lawn care companies in several states. Should you use it? Here’s what it is & why it could be good for you.

The Quickest Way to Speed Up Your Website

July 10, 2018

QUICK SUMMARY Google just rolled out their Speed Update, which considers how quickly your website loads on mobile devices to determine the site’s ranking in the search engine results pages (SERPs). Although Google claims that “very few” websites will be negatively affected, it’s pretty clear that the affected sites will mostly be small business sites…

Can’t Use Apps to Post Content to Your Facebook Profile? Here’s Why

July 3, 2018

  QUICK SUMMARY As part of its push to create “meaningful interactions” on its platform, Facebook announced on April 25 that new apps will no longer be able to publish posts to Facebook as the logged in user. In other words, you can’t use an app to schedule out content and have it automatically post.…

Ways to Outrank the “Big Guns” in the Local Search Results

June 26, 2018

QUICK SUMMARY You’re trying everything you can think of to get your website ranked on the first page of the Google search engine results pages (SERPs). So it’s frustrating to see SERPs filled with nothing but review sites and other aggregators, like Angie’s List, HomeAdvisor, Yelp, Thumbtack and more. These sites rank at the top…

Blog Articles

5 Priority Actions That Will Set Your Business Up For Success in 2019

January 9, 2019
set yourself up for success in 2019

As the new year gets underway, many of us are looking for ways to help 2019 be the best year ever for our business. So here are the five priority areas to focus on this year to set you and your business up for success.

Email Content That Generates Sales

November 29, 2018
5 Content Categories for Effective Email Marketing

You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention AND help generate additional sales for your business.

Fail Fast: Learning From Failure Only Works When These 3 Things Are In Place

October 10, 2018
LEARN FROM FAILURE

You’ve probably heard that the “fail fast” approach will help you quickly find the best solution. Maybe, maybe not. But it definitely won’t work if any one of these three key elements isn’t in place before you start. Using Facebook posts as an example, I show how you can apply these three keys to green industry marketing.

Facebook Changes Reviews Into Recommendations: What You Need To Know

September 4, 2018
facebook recommendations

Facebook has recently changed reviews into recommendations. See how this affects green industry companies, how it works, the pros and cons, and the open questions we’re following up on.

How Local SEO Really Works in the Green Industry

January 25, 2018
How local SEO really works

Frustrated that your business isn’t showing up in the local search results for the neighboring town? It’s because of the way local SEO and the Google search algorithm work. Here are the details and what you can do about it.

Three Massive Mistakes Green Industry Companies Make That Cost Them Customers And Lost Revenue

October 27, 2017
3 massive mistakes

When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.

Why Your Website Is Hurting Your Green Industry Business

October 5, 2017

Most green industry company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.

It’s 2018 – Does Search Engine Optimization Still Work? 7 Facts You Need To Know

August 13, 2017
Is SEO Really Dead?

You may have heard that “SEO is dead.”

Don’t believe it.

Although the latest search algorithms have reduced the impact of “old fashioned” search engine optimization (SEO) techniques, like using keywords and link exchanges, good SEO still makes a huge difference. We cut through the crap and give you the straight story.

Online Safety in the Green Industry

June 13, 2017
online safety in the green industry

Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?

Prune Your Email List Monthly

March 26, 2017
clean your email list

You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?