DIGITAL STRATEGIES BLOG
Quick Reads
What's New & What To Do About It
Citations Are ‘Table Stakes’ for Local Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Why Getting Online Reviews Is Critical
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …
Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Google is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
Blog Articles
Anti-spam laws. Privacy. How do you stay compliant with all the laws and still send impactful marketing emails? Here’s what you need to know …
There are only 2 reasons you’re not getting more customers. That’s right – only two. But they can make or break your business. Discover what they are and how to overcome them to bring in more business today.
If you’re sick and tired of working IN your business instead of running it, maybe it’s time to get out of your own way. When was the last time you looked at where you add value? Or what you love and hate about your work?
What does the Google mobile-friendly update mean for your small business website? Here are the details and a common-sense list of options.
Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.
Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.
Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.
You need more than just a pretty website. You need a site that delivers business results. And you need a website designer who can do that. Here’s what to ask a web design company before you consider hiring them. 1. What is your typical process when working with a new client? Designers vary widely in…
I read a blog post by Seth Godin last week that had me shaking my head and thinking “He’s wrong!”. Now normally I totally agree with Seth – he focuses on getting things done, being yourself, telling stories, and all the good things that help grow your business. But, this time, I don’t agree… Here’s…
Are you talking to the right audience? I recently read an interesting report (the fourth annual 2012 Social Media Marketing Industry Report from Social Media Examiner) showing some of the differences in social media usage between B2C and B2B companies. Basically, they both use social media (in fact, over 93% use it). But B2B companies…
I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up…
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