DIGITAL STRATEGIES BLOG

Quick Reads

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

December 21, 2018

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

December 6, 2018

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

November 10, 2018

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

October 26, 2018

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Google+ Is Shutting Down August 2019 

October 12, 2018

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

Instagram: Should You Use It For Your Business?

October 3, 2018

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

Blog Articles

The 2 Keys to Keeping Your Email Marketing Legal

September 3, 2015
privacy - Email Marketing & Legal Issues

Anti-spam laws. Privacy. How do you stay compliant with all the laws and still send impactful marketing emails? Here’s what you need to know …

The Two Reasons You’re Not Getting More Customers (and How to Fix the Problem Today)

August 13, 2015
2 Reasons You're Not Getting More customers

There are only 2 reasons you’re not getting more customers. That’s right – only two. But they can make or break your business. Discover what they are and how to overcome them to bring in more business today.

Business Owners: Get Out Of Your Own Way

July 27, 2015
business owners - learn to delegate, outsource, automate

If you’re sick and tired of working IN your business instead of running it, maybe it’s time to get out of your own way. When was the last time you looked at where you add value? Or what you love and hate about your work?

What Weight Watchers Can Teach You About Social Media

June 19, 2015

The problem with TRYING social media is the same as TRYING to lose weight. If you don’t COMMIT to it, it won’t work.

A few tweets here, a Facebook update there, and a few more people in your Google+ circle just doesn’t get the job done. You may gain a little traction here and there, but in the long run you’ll be right back where you started – or worse. All that hard work, and nothing to show for it.

Google Mobile-Friendly Update: Implications for Your Small Business Website

June 5, 2015
GOOGLE mobile-friendly update

What does the Google mobile-friendly update mean for your small business website? Here are the details and a common-sense list of options.

6 Simple Website Tactics to Attract More Customers For Your Landscape, Lawn or Tree Care Business

February 5, 2015
6 Simple Website Tactics to attract MORE customers

Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right.

Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services.

Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business.

10 Questions to Ask Your Website Designer

January 10, 2015
10 questions to ask your website designer

You need more than just a pretty website. You need a site that delivers business results. And you need a website designer who can do that. Here’s what to ask a web design company before you consider hiring them. 1. What is your typical process when working with a new client? Designers vary widely in…

Engagement Without Strategy is Pointless

May 3, 2012
Engagement and digital strategy

I read a blog post by Seth Godin last week that had me shaking my head and thinking “He’s wrong!”. Now normally I totally agree with Seth – he focuses on getting things done, being yourself, telling stories, and all the good things that help grow your business. But, this time, I don’t agree… Here’s…

Why The Wrong Audience Can Sink Your Business

April 25, 2012
Are you talking to the right audience with your social media?

Are you talking to the right audience? I recently read an interesting report (the fourth annual 2012 Social Media Marketing Industry Report from Social Media Examiner) showing some of the differences in social media usage between B2C and B2B companies. Basically, they both use social media (in fact, over 93% use it). But B2B companies…

Why We Should Step Away From The Computer

April 11, 2012
Step away from the computer to build your business

I feel guilty. Today is Wednesday. I usually post to my blog on Tuesday but I was so busy with client work that I just didn’t get to it. And so this morning I feel guilty. Why? Because I didn’t do something I’d committed to doing (publicly, no less!). But then the thought comes up…