DIGITAL STRATEGIES BLOG

Quick Reads

What's New & What To Do About It

Citations Are ‘Table Stakes’ for Local Businesses

December 21, 2018

If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.

Why Getting Online Reviews Is Critical

December 6, 2018

When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …

Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results

November 10, 2018

Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?

Google is Recording Calls From Your Ads

October 26, 2018

Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.

Google+ Is Shutting Down August 2019 

October 12, 2018

You’ve probably already heard that Google is shutting down its beleaguered social network, Google+ in August 2019. What should you do?

Instagram: Should You Use It For Your Business?

October 3, 2018

The days when you could jump into Instagram and quickly gain an engaged audience without paying for it are coming to an end.

Blog Articles

8 Essential Pieces of Content Every Website Must Have

October 11, 2011

It seems so simple – take your company brochure, add a few photos and some cool design, put it online using WordPress and voila, a website!

But wait just a minute. Is that really all there is to it? Will that help you get found online, answer questions that potential customers may have, educate them, and convert them into real, paying customers? Nope. Not a chance.

How To Stand Out in a Crowded Niche

October 4, 2011

Last week I took a vacation to Sedona, AZ with my sister. We hiked all over the red rocks, browsed through the many crystal shops, ate at some terrific restaurants, went horseback riding, and took a tour with one of Sedona’s most visible brands – Pink Jeep Tours. I have to admit that we didn’t…

I Don’t Want to Hear About You – Talk About ME!

September 27, 2011
Talk about your customers, not about you

How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…

Are Blogs and Social Media Dead?

September 13, 2011

Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

Why Your Business DOESN’T Need a Website

September 6, 2011

The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…

What’s the Point? Keeping Web Pages Focused

August 30, 2011

What’s the point of your web page? Not the whole site; just that page. It’s a simple question, but many business owners don’t have a good answer. Do you?

10 Questions to Answer Before Launching a Blog

August 23, 2011

Last week a client called me to say “I want you to build me a blog.”  Hmmm.  OK.  Not an unusual request.  My response was to ask “Why? What will a blog do for your business?”  Silence.  I could hear the clock ticking.  Finally, after some throat-clearning, he came out with “Well, doesn’t every business…

What Bank of America Can Teach You NOT to Do

August 13, 2011

The other day I was in my local Bank of America branch to cash a birthday check from my aunt. As I waited in line (for over 15 minutes!), I couldn’t help but notice the large signs hanging above each teller station – “Get MORE with Bank of America!”  Of the seven teller stations, only…

Top Ten Website Mistakes for Small Businesses

August 12, 2011

Most small businesses will benefit from a website – but only if it’s done right. Here are the top ten things to avoid when building your website, and how to do it right.

SEO and Branding – Which Drives Which?

August 6, 2011

There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find…