DIGITAL STRATEGIES BLOG
Quick Reads
What's New & What To Do About It
Citations Are ‘Table Stakes’ for Local Businesses
If you don’t have your citations in order, you’re killing your chances of appearing in the local pack and organic listings in the Google search results.
Why Getting Online Reviews Is Critical
When it comes to online reviews, the biggest deciding factors in whether a consumer will do business with a company are …
Major Change to Google Ads (formerly AdWords) – Use It To Get Better Results
Google recently added an extra headline and description to expanded text ads (there are now 3 headlines & 2 description fields). What does it mean for you?
Google is Recording Calls From Your Ads
Google will now record a sample of calls to your business from Google Ads that have call extensions enabled. Agree to it or you can’t use call extensions.
Blog Articles
It seems so simple – take your company brochure, add a few photos and some cool design, put it online using WordPress and voila, a website!
But wait just a minute. Is that really all there is to it? Will that help you get found online, answer questions that potential customers may have, educate them, and convert them into real, paying customers? Nope. Not a chance.
Last week I took a vacation to Sedona, AZ with my sister. We hiked all over the red rocks, browsed through the many crystal shops, ate at some terrific restaurants, went horseback riding, and took a tour with one of Sedona’s most visible brands – Pink Jeep Tours. I have to admit that we didn’t…
How many times have you looked at a website and thought “What are they talking about?” or “Why am I even reading this?” It’s clear that the website was designed and written with the business owner in mind, not the audience. As a business owner, of course you want to tell everyone all about your one-of-a-kind…
The first question I always ask a potential web development client is “Why do you want a website?” The answers range from “Because people tell me I should” to “I want to sell more shovels” to “I want my business to be seen as the go-to company for irrigation systems.” Three very different answers, and…
What’s the point of your web page? Not the whole site; just that page. It’s a simple question, but many business owners don’t have a good answer. Do you?
Last week a client called me to say “I want you to build me a blog.” Hmmm. OK. Not an unusual request. My response was to ask “Why? What will a blog do for your business?” Silence. I could hear the clock ticking. Finally, after some throat-clearning, he came out with “Well, doesn’t every business…
The other day I was in my local Bank of America branch to cash a birthday check from my aunt. As I waited in line (for over 15 minutes!), I couldn’t help but notice the large signs hanging above each teller station – “Get MORE with Bank of America!” Of the seven teller stations, only…
Most small businesses will benefit from a website – but only if it’s done right. Here are the top ten things to avoid when building your website, and how to do it right.
There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find…
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