Posts Tagged ‘blog’

Are Blogs and Social Media Dead?

Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

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10 Questions to Answer Before Launching a Blog

Last week a client called me to say “I want you to build me a blog.”  Hmmm.  OK.  Not an unusual request.  My response was to ask “Why? What will a blog do for your business?”  Silence.  I could hear the clock ticking.  Finally, after some throat-clearning, he came out with “Well, doesn’t every business…

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