How To Stand Out in a Crowded Niche

By Monica Hemingway | October 4, 2011 |

Last week I took a vacation to Sedona, AZ with my sister. We hiked all over the red rocks, browsed through the many crystal shops, ate at some terrific restaurants, went horseback riding, and took a tour with one of Sedona’s most visible brands – Pink Jeep Tours. I have to admit that we didn’t…

Read More

SEO and Branding – Which Drives Which?

By Monica Hemingway | August 6, 2011 |

There’s ongoing debate about the roles of branding and search engine optimization (SEO) in growing your online business. One school of thought holds that branding in the internet age is an outdated and limited concept. Being held hostage by a brand, and letting it drive your online marketing program, severely limits your ability to find…

Read More