To realize the many benefits of an email list, you need to have people on your list. But how, exactly, do you generate a list in the first place? Basically, you need to do two things: (1) Ask them to sign up and (2) have a way for them to provide their email address to you. In other words, you need an opt-in form or page. Here’s how to do it right.Read More
Which would you rather have – a 1000-subscriber email list with a 10% open rate, or a 500-person list with a 50% open rate? It’s not all about the size of your list! If subscribers don’t actually read your emails, you might as well not bother sending them. So how do you encourage people to…Read More
There are two main providers of email marketing (email list) services – AWeber and MailChimp. You may also have heard of Constant Contact, which is used by many larger companies, but I don’t recommend it because of some limitations with the number of images you can use, storage, and tracking. I use both AWeber and…Read More
Do you have a healthy and growing email list? If not, why not?
If you’re a small business, you need an email list. It’s as simple as that. Without it, it’s hard to even call yourself a business – you won’t stay top-of-mind with customers, it’s difficult to create excitement about your brand or product, and you can’t sell the way you want to.
Even as companies jump onto the social media bandwagon, they carefully manage their email list because it’s the single best way to convert leads into business – online and off.Read More