Focus on your business, Not social media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.

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Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

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