10 Questions to Answer Before Launching a Blog

Last week a client called me to say “I want you to build me a blog.”  Hmmm.  OK.  Not an unusual request.  My response was to ask “Why? What will a blog do for your business?”  Silence.  I could hear the clock ticking.  Finally, after some throat-clearning, he came out with “Well, doesn’t every business…

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