Focus on your business, Not social media

Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.

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The problem with TRYING social media is the same as TRYING to lose weight. If you don’t COMMIT to it, it won’t work.

A few tweets here, a Facebook update there, and a few more people in your Google+ circle just doesn’t get the job done. You may gain a little traction here and there, but in the long run you’ll be right back where you started – or worse. All that hard work, and nothing to show for it.

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Are you talking to the right audience with your social media?

Are you talking to the right audience? I recently read an interesting report (the fourth annual 2012 Social Media Marketing Industry Report from Social Media Examiner) showing some of the differences in social media usage between B2C and B2B companies. Basically, they both use social media (in fact, over 93% use it). But B2B companies…

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Are you spending too much time “doing social media”? Or are the “gurus” telling you that you need to spend even more time on social media? Have you found yourself asking “why???!” It’s easy to get caught up in creating the perfect website, a dazzling Facebook page, Twitter updates, YouTube videos – and the list…

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Last week I was filming business owners talking about the challenges they face with social media. The top two issues? It doesn’t do anything for the business (no ROI) It wastes a lot of time Which got me thinking about why social media isn’t working for a lot of companies. Mostly, it’s because they set…

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man looking at website designs

It seems so simple – take your company brochure, add a few photos and some cool design, put it online using WordPress and voila, a website!

But wait just a minute. Is that really all there is to it? Will that help you get found online, answer questions that potential customers may have, educate them, and convert them into real, paying customers? Nope. Not a chance.

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Last week I heard an interview that Jay Baer did with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. The part that really caught my attention was David’s discussion about the terminology we use in the online space – specifically, words like “blogging” and “social media.” “Blogging” is a Dirty Word…

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