Are you spending too much time “doing social media”? Or are the “gurus” telling you that you need to spend even more time on social media? Have you found yourself asking “why???!” It’s easy to get caught up in creating the perfect website, a dazzling Facebook page, Twitter updates, YouTube videos – and the list…

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Last week I was filming business owners talking about the challenges they face with social media. The top two issues? It doesn’t do anything for the business (no ROI) It wastes a lot of time Which got me thinking about why social media isn’t working for a lot of companies. Mostly, it’s because they set…

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