I just finished reading about Ricardo Bueno’s 3 Words for 2012, the three words that will define his goals for the coming year (based on something Chris Brogan does each year), and it made me think a little harder about my own goals for 2012. While Chris takes things beyond just goals and resolutions, I tend to be a little more literal – so here are my three words: Grow, Publish, Speak.
Both my horticultural and digital strategy businesses have been growing steadily over the past few years, thanks mostly to referrals and word-of-mouth. I’m fortunate to have loyal clients who stay with me for the long-term and happily refer me to their friends and business contacts. However, I’ve come to a point where I need to focus one just one business if I’m ever going to get any sleep or be able to spend time with friends and family (perhaps ‘Focus’ should’ve been my first word!).
This year, as I shift my focus away from my horticulture business and more towards digital strategy, my goal is to take on 12 new digital strategy clients. I’ve always limited the number of new clients I take on to ensure that I’m able to give each one the full attention they deserve, and 2012 is no exception. It’s not so much about me making money (although that’s always nice – after all, this is a business!), but about doing right for my clients.
My second growth goal is to double the number of subscribers to this blog.
When I was in academia, I often heard the phrase “Publish or perish” – and as an Industrial Psychologist, I published regularly in peer-reviewed, scientific journals. Now, my focus is on other types of publishing – blogs, e-books, and books.
My goals for 2012 are to publish the following:
- Website Blueprint for Business Owners – A practical guide on how to create and maintain a website that helps grow your business (e-book). This will be offered for free to all blog subscribers (I’ll send a copy to all current subscribers as well). Look for it March 1.
- Digital Strategies for the Green Industry – An e-book describing the online/digital strategies and tactics you can use to increase revenue and build your business. Coming April 1.
- Butterfly Gardens for New England – How to design, plant, and maintain a garden that attracts and supports butterflies. Focused on New England, but applicable to many parts of the country. Soft cover. Due May 1.
And, of course, I’ll keep up with publishing a weekly post here on the blog.
I love public speaking. I’ve spoken to audiences ranging from 5-person workshops to a packed, 1,500-person auditorium. My most interesting experience was giving the keynote address at a conference in Japan – to a Japanese audience listening to my presentation on headphones via simultaneous translation!
This Wednesday (January 4th) I’ll be speaking at the Connecticut Nursery & Landscape Association (CNLA) Winter Symposium. The topic is ‘Online Strategies to Grow Your Business’ (you’ll see parts of it in upcoming posts on this blog). I’m looking forward to it – drop by and see me if you’re there!
I also have a couple of other engagements lined up (more on that in a later post) that get me part way to my goal of 6 speaking engagements at events for professional and/or industry organizations. That may not seem like much, but limiting it to six allows me to keep my focus on my clients instead of bouncing all over the country giving talks.
What Are Your 3 Words?
Let us know what 3 words you’ll be focusing on this year!