One of the most common questions I get from my tree care clients is “How much will a Google AdWords campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an AdWords campaign for your tree care company, you need to read this.Read More
You’ve probably seen them. The Facebook ads and blog posts about “Get 1,000 Subscribers in Just 3 Weeks” or “Build Your Email List to 1,000 Subscribers Today!” or… well, you get the point.
Somehow it seems that 1,000 subscribers is a magic bullet – that you’ll suddenly start making tons of sales and more money if you can just get past that 1,000 subscriber threshold.
Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.Read More
To realize the many benefits of an email list, you need to have people on your list. But how, exactly, do you generate a list in the first place? Basically, you need to do two things: (1) Ask them to sign up and (2) have a way for them to provide their email address to you. In other words, you need an opt-in form or page. Here’s how to do it right.Read More
It used to be so simple. When it came to business, you said what you meant, did what you said, and as a result, people said nice things about you. Candor, honesty, and reliability resulted in a rock solid reputation. But nowadays, your reputation is developed FOR you. So what can you do to build and maintain a great reputation?Read More
You know that email marketing works best when you’re consistent in sending out valuable emails. But what the heck do you write about? If you’ve run out of ideas, here are 5 types of content that’ll get your readers’ attention.Read More
Don’t waste the time, effort, and money to keep your blog going if you’re not bringing in readers and keeping them engaged. Think about it. Why do you have a blog in the first place? Are you meeting those goals? If not, here are the 9 biggest mistakes companies make with their blgos and how to fix them.Read More