[Quick Read] Why You Cannot Ask Customers For a Yelp Review

SUMMARY Did you know that Yelp’s terms of service expressly prohibit you from soliciting reviews? And that Yelp penalizes companies that do this, causing them to virtually disappear from the Yelp results? Actually, most review sites have policies that prevent you from directly asking customers for positive reviews (i.e., only asking individuals who’ve had a…

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Online Safety in the Green Industry

online safety in the green industry

Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?

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Prune Your Email List Monthly

clean your email list

You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?

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