When business owners ask me why they’re not bringing in more customers, I usually find that they’re making one or more of the three biggest mistakes you can make in your marketing. The sad thing is that these mistakes are easily avoidable.Read More
Most green industry company websites are a business liability. I know that’s a pretty strong statement. But the fact is that most websites in our industry are more likely to turn potential customers off than to turn them into customers.Read More
Our websites, social media accounts, email addresses, Angie’s List profiles, etc. are important assets for the business (just like our people) and are vulnerable to “injury” if we don’t make online safety a priority. So how do you identify risks and take reasonable precautions?Read More
You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?Read More
You may have visitors to your website but you’re probably flushing the biggest opportunity down the toilet. It’s an easy fix that most people don’t do. So here’s a chance to set yourself apart from the competition.Read More
One of the most common questions I get from my tree care clients is “How much will a Google AdWords campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an AdWords campaign for your tree care company, you need to read this.Read More