Prune Your Email List Monthly
You’re proud of your growing email list. But is it bringing you the value you need or expect? One often overlooked problem is the number of inactive subscribers – those who never even open your emails, let alone read them. So what should you do about them?
Read MoreAre You Wasting This Huge Website Opportunity?
You may have visitors to your website but you’re probably flushing the biggest opportunity down the toilet. It’s an easy fix that most people don’t do. So here’s a chance to set yourself apart from the competition.
Read MoreWhy a Mobile-Responsive Website Just Became Critical For Your Business
What does Google’s move to mobile-first indexing mean for your website and your organic search results? It all depends on how your current website is formatted. Here are the details …
Read MoreHow Much Will Google AdWords Cost My Tree Care Company?
One of the most common questions I get from my tree care clients is “How much will a Google AdWords campaign cost?” It’s a fair question – but not an easy one to answer.
Here are the basic rules of thumb for cost per click, total budget, ROI, and more. If you’re thinking about running an AdWords campaign for your tree care company, you need to read this.
Read MoreWebsite Metrics: Measure What Really Matters
Are you tracking the right things with your website analytics? Probably not! Here’s the one thing to measure if you want to make a real impact with your website.
Read MoreEmail Marketing: Does Size Really Matter?
You’ve probably seen them. The Facebook ads and blog posts about “Get 1,000 Subscribers in Just 3 Weeks” or “Build Your Email List to 1,000 Subscribers Today!” or… well, you get the point.
Somehow it seems that 1,000 subscribers is a magic bullet – that you’ll suddenly start making tons of sales and more money if you can just get past that 1,000 subscriber threshold.
Seriously??
Read MoreFocus On Your Business, Not Social Media
Why are you using social media? If you’re like most business owners, I’m guessing it’s because “everyone else is using social media” or “we need more followers online”. But think a little more. What you’re really answering is the wrong question.
Read MoreIncrease Email List Subscriptions with High-Converting Opt-In Forms
To realize the many benefits of an email list, you need to have people on your list. But how, exactly, do you generate a list in the first place? Basically, you need to do two things: (1) Ask them to sign up and (2) have a way for them to provide their email address to you. In other words, you need an opt-in form or page. Here’s how to do it right.
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