20 Ways to Get More Subscribers & Grow Your Email List
If you build it, they will NOT come… So here’s some practical, actionable advice on exactly how to get more quality subscribers for your email list.
Read MoreHow to Choose the Best Email Marketing Provider
There are two main providers of email marketing (email list) services – AWeber and MailChimp. You may also have heard of Constant Contact, which is used by many larger companies, but I don’t recommend it because of some limitations with the number of images you can use, storage, and tracking. I use both AWeber and…
Read More15 Reasons Why You Need An Email List
Do you have a healthy and growing email list? If not, why not?
If you’re a small business, you need an email list. It’s as simple as that. Without it, it’s hard to even call yourself a business – you won’t stay top-of-mind with customers, it’s difficult to create excitement about your brand or product, and you can’t sell the way you want to.
Even as companies jump onto the social media bandwagon, they carefully manage their email list because it’s the single best way to convert leads into business – online and off.
Read More6 Things You Need to Know About Your Website Visitors
Do you know who’s visiting your site? Where they’re coming from? Which pages they’re visiting, and for how long? If you don’t, you probably haven’t installed Google Analytics. If you own a website, Google Analytics should be one of your best friends. It’s a free, simple-to-use analytics tool that helps you learn all about the…
Read MoreOnline Tutorials on Social Media
If you’re like most business owners, you’re still trying to figure out which social media tools to use, and the “right” way to use them. There are so many options and not a lot of simple, straight-forward, how-to advice. I frequently get asked to provide online tutorials on different topics – and, so far, I…
Read MoreSocial Media: Measure What’s Important
So, you’re online. You’re doing all the things you’re “supposed” to do to generate engagement, you’re putting in a lot of time, and you’re finally starting to see increases in those all-important metrics of success – number of Twitter followers, number of Facebook fans, number of comments on your blog… You’re excited – at last, customers will stampede…
Read MoreMy 3 Words for 2012
I just finished reading about Ricardo Bueno’s 3 Words for 2012, the three words that will define his goals for the coming year (based on something Chris Brogan does each year), and it made me think a little harder about my own goals for 2012. While Chris takes things beyond just goals and resolutions, I…
Read MoreWhy You Need a Gravatar
What’s a gravatar and why do you need one? If you already have one, you’re a step ahead. If not, read on! “Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog.” – Definition from Gravatar.com When you…
Read More